Star makers of the social web

Underhood is a startup from Finland with big plans, great owners, and a tight and talented team.

Our mission is to make our clients rise above their competitors with social media. We help brands and companies to shine.

We analyze the online reputations of thousands of brands daily and we show the results to everyone – free of charge. Transparency is our religion, because only in comparison to others can our clients see how good or bad they are. The truth can hurt, but we heal the pain.

We don’t only measure; we also show our clients how to become stars of the social web. Our Audit reports give data-based, tailored tips on how to master social media with minimum effort.

Our team: tight & talented

We are all super-good at what we do.

Sami Kuusela
Chairman & co-founder

Serial entrepreneur, journalist

Antti Ketola
CEO & co-founder

Consultant and content professional, specialist in productizing business services

Camilla Magnusson
Chief scientist

Researcher with a deep understanding of business needs, PhD in strategic management & MA in linguistics

Kai Hannonen
CTO & co-founder

Software engineer with over 15 years of experience in web and mobile development, B.Sc. in Electronics and Information Technology

Our owners = advisory board

Underhood’s owned mainly by its founders but we have been extremely lucky with our funding rounds: Every investor we have is a top professional in the fields that can help us win. That is why we do not have an advisory board: we are advised by the ones who’ve trusted us with their money.

Pekka Aula
professor, specialized in reputation
Elina Yrjölä
director, media entrepreneur
Matias Ärje
tech enterpreneur, full-stack guru
Jouni Heinonen
entrepreneur, reputation adviser
Taneli Tikka
tech entrepreneur, executive
Pekka Möttö
Aki Tykki
pop star
Erkki Izarra
marketing and product guy
Jukka Sillanpää
entrepreneur, accounting specialist
Eljas Repo
CEO, Editor-in-Chief
Joni Kivi
consultant, service designer
Petteri Günther
ICT & IP Lawyer, D.Sc. (Econ.)
Tapani Tanskanen
IT security executive
Marko Laaksonen
supermarket retailer, football team executive

On top of its great owners, Underhood is backed by Google. We are part of the Google Cloud Platform for Startups program, which makes us very proud.

Contact us

Lapinlahdenkatu 1B, 3rd floor
00180 Helsinki

Email: [email protected]
Phone: +358 10 279 9980

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Compare brands and see their top posts with Underhood Premium Only 49 €/month

Underhood Premium is the perfect tool for following a brand’s internet reputation against its competitors.

Compare a brand’s reputation history against up to five companies or brands using a simple interface. List the best posts from any brand.

Extra: With Underhood Premium, you can also download reputation reports in PDF format. Any time you like.

Download reputation reports with Underhood Premium Only 49 €/month

Underhood Premium is the perfect tool for following a company’s or brand’s internet reputation.

Download reputation reports in PDF format. Any time you like.

Download an example

Extra: With Underhood Premium, you can also compare the reputation histories of companies and list the top posts from any brand.


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Note: We will be adding new plans to Underhood in the near future for the most active users. You will be informed.


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