Ranking #4492 / 13548 ▲
Well done, Mika Lintilä. They seem to value dialog with the online audience.
Similarity score compares the words the company and its audience use. Similarity is a sign of a good audience understanding and gets good points. We also measure the audience tone of voice on social media.
The most common emojis used by the audience on social media.
Audience tone of voice
Dialogue score measures the quality of interaction. Devoted audience is active and modern companies reply to their fans. Good relationship with the audience can lead to financial success.
Avg. Company posts per day
Avg. Audience comments per post
Response rate to audience comments
Avg. shares per post
Avg. likes per post
Avg. Company tweets per day
Avg. shares per tweet
Avg. likes per tweet
Is this your brand? Add Instagram to analysis and know more.
Visibility score measures how well the company is known and how much buzz it creates on social media. Famous companies perform better than unknown ones.
Total Facebook page likes
Total Twitter followers
Underhood score is the the most important score on Underhood. It is an average of all other scores.
Similarity score compares the words the company and its audience use. Similarity is a sign of a good audience relationship and gets good points. We also measure the audience tone of voice on social media.
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To analyze Instagram data we kindly ask you to connect your account to our system. Unlike Facebook and Twitter, Instagram does not allow fetching public data without permissions from their account owners.
We will include the Instagram account to the analysis. This might take some minutes to finish, so please check back a little bit later.