Ranking #9191 / 13238
It could be worse! But this is not good either. With a moderate reputation score Pirkka-Pekka Petelius is performing worse than most competitors.
Similarity score compares the words the company and its audience use. Similarity is a sign of a good audience understanding and gets good points. We also measure the audience tone of voice on social media.
Audience tone of voice
Dialogue score measures the quality of interaction. Devoted audience is active and modern companies reply to their fans. Good relationship with the audience can lead to financial success.
Avg. Company posts per day
Avg. Audience comments per post
Response rate to audience comments
Avg. shares per post
Avg. likes per post
Avg. Company tweets per day
Avg. shares per tweet
Avg. likes per tweet
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Visibility score measures how well the company is known and how much buzz it creates on social media. Famous companies perform better than unknown ones.
Total Facebook page likes
Total Twitter followers
Underhood score is the the most important score on Underhood. It is an average of all other scores.
Similarity score compares the words the company and its audience use. Similarity is a sign of a good audience relationship and gets good points. We also measure the audience tone of voice on social media.
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